Custom Cabinet Builds
from AUD $2,900Bespoke upright and bartop cabinets with Sanwa sticks, LED marquees, and your artwork wrapped and coin-op ready.
4–6 week build
Fitzroy · Melbourne · Est. 2014
Custom Arcade Cabinets & Retro Game Nights
HeroArcadeForge.pro designs, builds, and restores arcade machines out of our Smith Street workshop. Book a cabinet build, host a tournament, or drop in for free-play Fridays.
- Open hours:
- Tue–Sun · 11am – 10pm
- Call:
- +61 3 9419 4308
PLAYWhat we forge
Services built for players
From bartop builds to city-wide tournaments, every job leaves the Fitzroy workshop tested, tuned, and ready for the joystick.
Restoration & Repair
from AUD $180 / hrCRT re-caps, board diagnostics, and cabinet re-wraps that revive 80s and 90s machines to factory-fresh feel.
Free intake quote
Tournament Hosting
from AUD $1,450Full-service fighting-game and pinball brackets with cabinets delivered, staffed, and streamed for your venue.
Half-day event
Pixel Art & Game Design
from AUD $95 / hrOriginal sprite work, marquee art, and playable prototypes designed in-house for indie studios and brands.
Per project brief
From the workshop
A look at the floor
Recent builds, packed-out event nights, and pixel work straight off the Fitzroy benches.
Neon two-player upright build
Friday night bracket, Smith Street
Marquee sprite sheet in progress
Restored 1987 cocktail cabinet
Pinball league finals
Bartop cabinet, teal edition
Boss sprite animation frames
Community free-play afternoon
The crew
Builders, players, pixel-pushers
A small Fitzroy team obsessed with feel, timing, and the perfect joystick throw.
Mara Whitlock
Founder & Cabinet Builder
Fifteen years of woodworking and coin-op wiring. Mara started HeroArcadeForge in a Fitzroy garage in 2014.
Deng Aluel
Electronics & Restoration Lead
CRT whisperer and JAMMA harness expert who has resurrected over 300 boards for collectors across Victoria.
Priya Nair
Pixel Artist & Game Designer
Designs sprites, marquees, and playable prototypes. Ex-mobile studio artist with a love of 16-bit palettes.
Tom Beckett
Events & Tournament Director
Runs the Smith Street bracket nights and coordinates cabinet delivery for venues across Melbourne.
Player reviews
What our regulars say
Feedback from build clients, venue partners, and the Friday-night crowd.
“The two-player upright they built for our Collingwood bar is the busiest machine we own. The marquee art alone pulls people off the street.”
“They re-capped my late nan’s 1987 cocktail cabinet and it plays like the day she bought it. Genuinely emotional picking it up.”
“Hired them for a fighting-game tournament of 90 players. Cabinets arrived early, stream looked sharp, brackets ran on time.”
By the numbers
A decade on Smith Street
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Cabinets built & restored
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Years in Fitzroy
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Tournaments hosted
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Local venue partners
Get in touch
Start a build or book an event
Tell us about your cabinet, restoration, or event. We reply to every message within one business day.
Phone
+61 3 9419 4308Workshop
58 Smith Street, Fitzroy VIC 3065
Hours
Tue–Sun · 11am – 10pm